Business Description

Background

Established in 1999, ours is a Content Tech and SaaS company with two decades of expertise in content transformation. We are a critical partner for several global organizations, especially in the media monitoring industry where their entire content stream is funneled through our processes to produce high-quality, extremely relevant and intelligent data in near-real time. Within our core domains of media, media monitoring & communication, libraries & archives, and digital content initiatives of enterprises and governments, Company is growing and wants to hive off its non-core division and hence this discussion.

Business Verticals

• Media Monitoring – 100% Exports, 60 countries, 40 customers
• Digitisation – 60% Exports, 10 countries, 15 customers: 40% Domestic, 7 customers
• Technology  - 100% Exports, 4 countries, 5 customers

Valuation

• Running orders being executed and delivered – INR 90 cr * 2 multiples = 180 cr
• Expected orders – INR 160.60 cr * 0.5 multiples – 80.30 cr

Expected Hived Off Entity Value – INR 260.30 cr, coming with:

• Running customers
• Huge resource pool – talented and trained, experts in domain
• Business Development team for furtherance of business
• More importantly the Technology, Software, Tool, Architecture, Work flow which is the fulcrum of the entire process and without which no company can compete on this. This comes with IP and the resources involved in making this a success after a sustained R&D of nearly 2 decades
• Name – which can be used for 2 years and without this name, eligibility might not be there for future projects
• Non-compete – in this entire domain for next 5 years.     

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